The reason appears to be that men are spending even more cash on themselves, and looking at precious jewelry as excellent financial investments, or a means to define themselves. The best news is male jewellery users have broadened from just punks, Snoop Dog (or Lion) and pop stars. Guys are combining their fashion with jewelry in a way they never have in the past, partly since there is less of a stigma attached to it, thanks in part to the metrosexual movement.